Values-Driven Football

Where
Character
Meets the Pitch

SHIELD rewards fair-play directly on the pitch — making sportsmanship, integrity and leadership visible and celebrated at every level of football.

Join the Movement Partner with SHIELD
Sportsmanship◆ Heart◆ Integrity◆ Enthusiasm◆ Leadership◆ Dignity◆ Sportsmanship◆ Heart◆ Integrity◆ Enthusiasm◆ Leadership◆ Dignity◆ Sportsmanship◆ Heart◆ Integrity◆ Enthusiasm◆ Leadership◆ Dignity◆
About SHIELD

Football Should Reward More Than Goals

SHIELD is a post-match recognition program that rewards the player who best embodies sportsmanship, integrity and leadership — as voted by captains and the referee. Built for every level of the game, worldwide.

For Sponsors & Partners → About the Founders → Our Programs → How It Works → Most Positive Player → Get Involved →
2
Program Tiers
∞
Scalable Worldwide
5–15
Milestone Levels
100%
On-Pitch Visibility
The SHIELD Values

Six words that shape the player.

SHIELD stands for six qualities that make a great teammate, a good sport, and ultimately a better person — recognised on the pitch, carried into life.

SSportsmanship
HHeart
IIntegrity
EEnthusiasm
LLeadership
DDignity
How It Works

Recognition, after every match.

A simple, peer-led system that runs after every game — consistent, credible, and impossible to manipulate.

01

Post-match selection

Captains and the referee each nominate one player from the opposing team who best embodied the SHIELD values.

02

Medallion presented

The chosen player receives a SHIELD Medallion on the pitch — recognition where it matters most.

03

Milestones unlocked

Every award is tracked across the season, with special recognition at 5, 10 and 15 medallions.

See the full process
“Football should reward more than goals.”
The SHIELD Mission