Values-Driven Football

Where
Character
Meets the Pitch

SHIELD rewards fair-play directly on the pitch — making sportsmanship, integrity and leadership visible and celebrated at every level of football.

Sportsmanship Heart Integrity Enthusiasm Leadership Dignity Sportsmanship Heart Integrity Enthusiasm Leadership Dignity Sportsmanship Heart Integrity Enthusiasm Leadership Dignity
About SHIELD

Football Should Reward More Than Goals

SHIELD is a post-match recognition program that rewards the player who best embodies sportsmanship, integrity and leadership — as voted by captains and the referee. Built for every level of the game, worldwide.

2
Program Tiers
Scalable Worldwide
5–15
Milestone Levels
100%
On-Pitch Visibility